By Dr. Thomas W. Shinder, Debra Littlejohn Shinder
HIGHLIGHT
Dr. Tom and Debra Shinder have become synonymous with Microsoft's flagship firewall product ISA Server, as a result of Tom's prominent role as a member of the beta development team, and Tom and Deb's featured placement on both Microsoft's ISA Server Web site and ISAserver.org. Tom and Deb's book on the first release of the product "Configuring ISA Server 2000" dominated the ISA Server 2000 book market having sold over 40,000 copies worldwide, and the ISA Server community is eagerly awaiting Tom and Deb's book on ISA Server 2004, which is the dramatically upgraded new release from Microsoft. |
Dr. Tom and Debra Shinder have become synonymous with Microsoft's flagship firewall product ISA Server.
Date: Dec 2004
Pages: 608 (est.)
User level:
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DESCRIPTION
Dr. Tom and Debra Shinder have become synonymous with Microsoft's flagship firewall product ISA Server, as a result of Tom's prominent role as a member of the beta development team, and Tom and Deb's featured placement on both Microsoft's ISA Server Web site and ISAserver.org. Tom and Deb's book on the first release of the product "Configuring ISA Server 2000" dominated the ISA Server 2000 book market having sold over 40,000 copies worldwide, and the ISA Server community is eagerly awaiting Tom and Deb's book on ISA Server 2004, which is the dramatically upgraded new release from Microsoft. This book will be featured prominently on the ISAserver.org home page as well as referenced on Microsoft TechNet and ISA Server Web pages. Tom and Deb's unparalleled technical expertise combined with prime on-line marketing opportunities will make this the #1 book again in the ISA Server market.
KEY
SELLING POINTS
- Dr. Tom and Deb Shinder are the foremost experts on ISA Server, having sold over 40,000 copies worldwide of his first book, "Configuring ISA Server 2000."
- Prime placement on ISAserver.org and the Microsoft Site will drive retail sales.
- Dr. Tom Shinder has played a key role in the 3-year development cycle for ISA Server 2004, and will provide unmatched insight to readers.
MARKET
INFORMATION
Dr. Tom and Deb Shinder's first ISA book, "Configuring ISA Server 2000" has sold over 40,000 copies worldwide. The market for this book will be even larger, as it is the first major upgrade to ISA Server 2000. Specifically, this book is for: System administrators in medium to very large computing environments that use the Microsoft Windows 2000 Server operating system and ISA Server 2004. Candidates have a basic understanding of DNS, FTP, HTTP, HTTPS, IMAP, POP3, RDP, SMTP, and SSL. They have a minimum of one year's experience implementing and administering network operating systems in environments that have the following characteristics:
- Between 200 and 26,000+ supported users.
- Multiple physical locations.
- Outbound access for typical client services and applications, such as Web access, e-mail, Telnet, FTP, virtual private networking (VPN), desktop management, Instant Messaging, and access control policies.
- Hosting of network services, such as internal and external Web hosting, messaging, Instant Messaging, RDP, and firewall.
- Connectivity requirements that include connecting individual offices and users at remote locations to the corporate network and connecting corporate networks to the Internet.
Our book has a distinct content and marketing advantage over the competition because of Tom and Deb Shinder's status within Microsoft and the ISA community at large. Tom is an integral member of the ISA beta development team, and maintains the ISA Troubleshooting page on Microsoft's own Web site with links to his books on Amazon. Tom and Deb are also the featured columnist on ISAserver.org, which is the most popular destination for ISA Server administrators on the Web. As a result, Tom and Deb have unparalleled access to the ISA server product, and he has the visibility to directly promote his books to a very targeted audience.
ABOUT
THE AUTHOR
Thomas W. Shinder M.D. (MVP, MCSE) is a computing industry veteran who has worked as a trainer, writer, and a consultant for Fortune 500 companies including FINA Oil, Lucent Technologies, and Sealand Container Corporation. Tom was a Series Editor of the Syngress/Osborne Series of Windows 2000 Certification Study Guides and is author of the best selling books Configuring ISA Server 2000: Building Firewalls with Windows 2000 (Syngress Publishing, ISBN: 1-928994-29-6) and Dr. Tom Shinder’s ISA Server and Beyond (ISBN: 1-931836-66-3). Tom is the content editor, contributor and moderator for the World's leading site on ISA Server 2000, www.isaserver.org. Microsoft recognized Tom's leadership in the ISA Server community and awarded him their Most Valued Professional (MVP) award in December of 2001.
Debra Littlejohn Shinder (MCSE) is a technology consultant, trainer, and writer who has authored a number of books on networking, including Scene of the Cybercrime: Computer Forensics Handbook, published by Syngress Publishing (ISBN: 1-931836-65-5), and Computer Networking Essentials, published by Cisco Press. She is co-author, with her husband, Dr. Thomas Shinder, of Troubleshooting Windows 2000 TCP/IP (ISBN: 1-928994-11-3), the best-selling Configuring ISA Server 2000 (ISBN: 1-928994-29-6), and ISA Server and Beyond (ISBN: 1-931836-66-3). Deb is also a technical editor and contributor to books on subjects such as the Windows 2000 MCSE exams, the CompTIA Security+ exam, and TruSecure’s ICSA certification. She edits the Brainbuzz A+ Hardware News and Sunbelt Software’s WinXP News and is regularly published in TechRepublic’s TechProGuild and Windowsecurity.com. Deb specializes in security issues and Microsoft products. She lives and works in the Dallas-Fort Worth area and can be contacted at deb@shinder.net or via the website at www.shinder.net.
TECHNOLOGY
BACKGROUND
Microsoft ISA Server 2004 is a next-generation enterprise firewall, virtual private network (VPN), and Web cache solution. It introduces multi-networking support, easy-to-use and highly integrated virtual private networking, intelligent application-layer filtering capabilities, comprehensive and extensible authentication mechanisms, and vastly improved user interface and management features, including XML-based configuration import and export. As a result, ISA Server 2004 provides a cost-effective solution to perimeter security and Web performance problems for organizations of all sizes.
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