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Creating Passion Brands (a Book Summary) - by Helen Edwards & Derek Day (Prices exclude VAT)
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Creating Passion Brands (a Book Summary) - by Helen Edwards & Derek Day
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Creating Passion brands is based on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five big factors that make these brands different: |
