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 Creating Passion Brands (a Book Summary) - by Helen Edwards & Derek Day (Prices exclude VAT)
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   Product: Creating Passion Brands (a Book Summary) - by Helen Edwards & Derek Day - eBook via Email or Download
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Details: Creating Passion brands is based on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five big factors that make these brands different:

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