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Making Marketing Manageable - by Philip Kotler (Prices exclude VAT)
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Making Marketing Manageable - by Philip Kotler
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Kotler has done more than virtually anyone to cement marketing’s reputation as a serious business discipline. ‘he says. ‘Marketing is the homework that you do to hit the mark that satisfies the needs of the target market exactly. When you do that job, there isn’t much selling work because the word gets out from delighted customers that this is the product of choice’. |
