| Duration: 7 hrs
The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 390 million people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.Author James Gonzalez is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web.
Course Intro
Course Intro
Course Overview
Importance of Search Engines
Limitations of Optimization
Introduction To Search Engines
The Search Engines Landscape
Crawler Based Search Engines
Human Powered & Pay Per Click Systems
Hybrid Search Sites
How Crawler Based Search Engines Work
How Search Engines Rank Web Pages Pt.1
How Search Engines Rank Web Pages Pt.2
The Most Popular Search Sites
Survey of the Most Popular Search Sites
Overture/Google Adwords & Others
Search Systems You NEED to Work With
Checking Your Sites Current Status
Google & the Google Toolbar
Yahoo & the Others
Fixing Frames
Page Titles & Page Descriptions
Page Links & Page Content
How Domain Names Effect Placement
Overview
Choosing Effective Names
Registering Domain Names
Using Multiple Domain Names
Set Up & Link Multiple Domain Names
Choosing Target Keywords
Keyword Research
Keyword Phrases vs. Single Words
Analyzing the Competition for Keywords
Refining Your Keywords
Wordtracker
Other Tools to Aid in Keyword Work
Keyword Placement
Designing Search Engine Friendly Pages
Titles
Meta Description Tags
Meta Keyword Tags
Page Content: Headings
Page Graphics & ALT Tags
Text Content
Strategies Designing Your Page Content
Links
Site Map Pages
Common Page Content Mistakes
Invisible Navigation Systems
Link Popularity/Page Importance & Reputation
Importance of Links
Link Popularity
Page Reputation
Page Importance
Strategies for Getting Good Links Pt.1
Strategies for Getting Good Links Pt.2
Links that can Work Against You
Guide for Improving Links
Optimization Tricks
Keyword Spamming
Invisible Text
Images
Redirect Pages
Comments/Bait & Switch
Cloaking
Information Pages
Hidden Links
Specific Strategies
Google
Google Page Construction Tips
Yahoo
Yahoo/Overture Site Match Xchange
Overture
Overture Listing Choices
AskJeeves/Teoma
Open Directory Project (ODP)
Tips for getting listed in the ODP
MSN
Looksmart
LookSmart Optimization Tips
Getting Hi Tech Pages Indexed
Frame pages
Flash Pt.1
Flash Pt.2
Dynamically Generated Pages
Registering Your Sites
Essentials of Getting Your Site Listed
Recommended Submission Order
Submitting to Google
Submitting to Yahoo Search Engine
Submitting to Directories
Submitting to Yahoo Directory
Submitting to ODP Directory
Submitting to AskJeeves
Submitting to LookSmart
Search Engine Optimization Tools
Optimization Resources: Search Sites
Optimization Resources: Web Sites
Wordtracker
Tools for Checking Site Rankings
Keyword Density Analyzers
Link Optimizers Optilink |
