Course Overview
This curriculum presents learners with instruction on e-commerce designer foundations. Topics covered include e-commerce foundations, B2B frameworks and law and the Internet, Web marketing goals and online product marketing. Additionally, the learner will be given an overview of marketing goals and strategies, site usability, consumer service methods, and site management.
Includes:
CIW E-Commerce Designer Part 1: Foundations
CIW E-Commerce Designer Part 2: Product Marketing
CIW E-Commerce Designer Part 3: Site Usability
CIW E-Commerce Designer Part 4: Site Implementation
CIW E-Commerce Designer Part 5: Transaction Management
CIW E-Commerce Designer Part 1: Foundations
The aim of this course is to help prepare students for the CIW: E-Commerce Designer exam. This course presents students with both theoretical and practical instruction on E-Commerce Designer foundations. The instruction can be divided into three main parts: E-Commerce Foundations, B2B Frameworks and Law and the Internet.
Learn To
• Identify the factors that drive e-commerce.
• Identify the differences between e-commerce and traditional commerce.
• Identify the differences between the main e-commerce categories.
• Identify the features of business-to-business (B2B) networks.
• Identify the features of electronic publishing (EP).
• Identify the features of electronic publishing (EP) that raise intellectual property concerns.
CIW E-Commerce Designer Part 2: Product Marketing
This course presents students with both theoretical and practical instruction on E-Commerce marketing. The instruction can be divided into two main parts: Web Marketing Goals and Online Product Marketing. In the Web Marketing Goals section, the student will be given an overview of marketing goals and strategies. This will include an examination of the various types of marketing strategies, product pricing, distribution and availability, and the various types of audience data. In the Online Product Marketing section, the student will be introduced to methods of attracting consumer attention on the Internet. This will include an introduction to online promotions, site categories, and banner ads. The course will also cover user tracking, banner exchanges and referral programs.
Learn To
• Identify the benefits of Web marketing.
• Identify business goals that Web marketing can achieve.
• Identify ways to provide online customer service.
• Match the types of online promotion with their features.
• Identify categories of Web sites that are defined by marketing activities.
• Identify the features of banner ads.
CIW E-Commerce Designer Part 3: Site Usability
The aim of this course is to help prepare students for the CIW: E-Commerce Designer exam. This course presents students with both theoretical and practical instruction on E-Commerce site usability. The instruction can be divided into three main parts: Site Usability, Consumer Service Methods, and Site Management.
Learn To
• Identify the reasons for considering usability in Web site design.
• Identify ways to allow customers to search for products or services.
• Identify the features of a Web site that inform the customer about a product.
• Identify the benefits of e-service.
• Identify the guidelines for developing an e-service action plan.
• Identify the characteristics of synchronous service.
• Identify the e-commerce Web site administration tasks.
• Identify the administration functions available in Site Server Content Analyzer.
• Locate broken links in an e-commerce Web site by using Site Server Content Analyzer.
CIW E-Commerce Designer Part 4: Site Implementation
The aim of this course is to help prepare students for the CIW: E-Commerce Designer exam. This course presents students with both theoretical and practical instruction on E-Commerce site implementation. The instruction can be divided into two main parts: Site Creation Methods and Site Development.
Learn To
• Identify the features of independent online storefront creation packages.
• Identify the characteristics of portal storefronts.
• Create an e-commerce Web site account by using a portal site.
• Identify the features of Web servers.
• Identify the features of Internet Information Server (IIS).
• Identify the characteristics of a default user account.
• Identify the issues to consider when choosing Web site development packages.
• Identify the characteristics of the Oracle8 package.
• Identify the main capabilities of Microsoft SQL Server.
CIW E-Commerce Designer Part 5: Transaction Management
This is the final course in a five part series. Students will learn both theoretical and practical instruction on E-Commerce transaction management. Subjects covered in this course include online catalogs, payments, and security.
Learn To
• Identify usability features of a Web site.
• Match the main Site Manager components with their functions.
• Identify the guidelines for customizing a Web site.
• Identify the entities that participate in e-commerce processes.
• Identify the guidelines for choosing payment methods.
• Identify the requirements for online credit card processing.
• Identify security risks involved in e-commerce.
• Identify the purposes of security in e-commerce.
• Sequence the steps in the digital signature process. |
