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Resourses: |
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| Product: |
LCCI IQ Public Relations |
| Summary: |
Gain a professional knowledge of the key topics of Public Relations and a thorough grounding for other professional qualifications available. New test papers launched 1 Oct 2004 which should better prepare students for the exam PLEASE NOTE THAT LCCIEB WILL BE CHANGING THEIR NAME TO GOAL AS OF 1 SEPTEMBER 2004. THIS WILL NOT AFFECT THE COURSE OR EXAMS AT ALL. |
| Key Benefits: |
Some key advantages of the ICS-LLCIEB Programme include:
· Complete flexibility when you do the course – we don’t lock you into inflexible term times
· Work at a pace that suits you best
· Modular approach designed to help you implement skills as you acquire them
· All materials prepared by experts in the field
· Flexible access to your tutors who support you every step of the way
· Special discount entitlement for additional courses in the series |
| Topics: |
Although this course is available as a stand-alone option, by choosing to take it as a complement to the Marketing course, you will consolidate your existing knowledge while gaining professional understanding of the following key issues:· The Nature of Public Relations· The Organisation of Public Relations· The Conduct of Public Relations· The Media of Public Relations· Ancillary Services |
| Careers in the Field: |
Every product or service you ever see advertised represents future employment opportunity for those with the right qualifications and experience in the world of advertising, marketing and PR. A quick look at the employment pages of publications like Campaign or the Guardian’s Media section will confirm that the sky can be the limit for those who excel in these fields.
Marketing, Advertising and Public Relations
Starting salaries outside the London area for Trainee Account Executives in PR and/or advertising can range from £12,000 - £16,000 and can rise quickly with experience. After three years they average at £22,000 - £30,000, often with attractive benefits packages including a car.
Selling & Sales Management
Financial packages for Sales Managers are often structured around a basic rate of pay which is then topped up with a performance related bonus scheme. This means that the incentive to succeed is very high, and the rewards can be too.
The ICS-LCCIEB courses are the most flexible and cost-effective way of gaining the wide range of expertise you need to get the marketing mix working for you. |
| Qualification: |
LCCIEB Diploma |
| Hours of Study: |
120 |
| External Exam Information: |
Examinations are held in April and November/ December with the respective deadlines being 15 February and 15 August. Students aiming for April exams must enrol by the previous November; students aiming for the Nov/ Dec exams must enrol by the previous July. There are exam centres throughout the UK and in most countries overseas. We aim to to find a centre as close to the student as possible. |
| Additional Exam Fees: |
£23 |
| Recommended Reading: |
Further reading references are provided during the course. |
| Student Profile: |
NB. COURSE TITLE CHANGING TO LCCI IQ PLEASE ADVISE STUDENTS THAT THIS WILL BE TITLE OF QUALIFICATION> THERE IS NO OTHER CHANGE TO THE COURSE OR EXAM |
