| << see all Distance Learning Courses
|
|
|
|
Resourses: |
|
| Product: |
LCCI IQ Marketing |
| Summary: |
Gain a professional knowledge of the key topics of Marketing and a thorough grounding for other professional qualifications available. New test papers launched 1 Oct 2004 which should better prepare students for exam. PLEASE NOTE THAT LCCIEB ARE CHANGING THEIR NAME TO GOAL AS OF 1 SEPTEMBER 2004. THIS WILL NOT AFFECT THE COURSE OR EXAM AT ALL. |
| Description: |
What is the first major brand name that comes to mind if you think ‘soft drink’? Is it the only one you ever drink? Probably not. But it is still on the tip of your tongue, because like millions of people around the world, you are responding to a brilliant marketing approach. If you’d like to be on the planning and delivery end of just such a marketing strategy, then the ICS-LCCIEB Third Level Marketing Certificate can help you get to grips with what it takes. With this qualification on your CV you’ll be one step closer to launching the successful new you brand.An important advantage of the ICS approach is that our courses follow a modular structure specifically designed to dovetail with your own career development. By breaking the material down into logical sections, the tutors have ensured that you will be in a position to apply your new skills as you learn, so that you – and your employer - can start feeling a positive impact on your career from the outset of the course. |
| Key Benefits: |
Some key advantages of the ICS-LLCIEB Programme include:
· Complete flexibility when you do the course – we don’t lock you into inflexible term times
· Work at a pace that suits you best
· Modular approach designed to help you implement skills as you acquire them
· All materials prepared by experts in the field
· Flexible access to your tutors who support you every step of the way
· Special discount entitlement for additional courses in the series |
| Topics: |
When you have completed this course, you will have professional knowledge of the following key topics:
ICS-LCCIEB Marketing
· An Introduction to Marketing· The Marketing Mix· The Marketing Department – Key Relationships· The Promotional Mix· The Importance of the Customer· Marketing Related Activities
Like all the courses in this series, your ICS LCCIEB Marketing qualification is fully accredited.. Completion of this course will fully prepare you for the exam and provide you with a thorough grounding for other professional qualifications available such as the Chartered Institute of Marketing.
Once you have successfully completed LCCIEB Marketing, you could choose to stop here and simply enjoy the added competencies this knowledge will bring to your day-to-day job. But we suspect that, like the majority of ICS students, you will find this course motivates you to continue to work towards the even greater rewards that await graduates of the LCCIEB Diploma in Marketing. This diploma is awarded to candidates who successfully pass exams in Marketing, plus two other courses chosen from Advertising, Selling & Sales Management, and Public Relations, within the same 24 month period.
Alternatively, you could take the opportunity of achieving the LCCIEB Group Diploma in Marketing, which is recognised both by employers and University selection panels alike and is equivalent to NVQ Level 3. The Group Diploma is awarded to candidates who pass their exams in Marketing, plus two other courses chosen from Advertising, Selling & Sales Management, and Public Relations, all at the same sitting. |
| Careers in the Field: |
Every product or service you ever see advertised represents future employment opportunity for those with the right qualifications and experience in the world of advertising, marketing and PR. A quick look at the employment pages of publications like Campaign or the Guardian’s Media section will confirm that the sky can be the limit for those who excel in these fields.
Marketing, Advertising and Public Relations
Starting salaries outside the London area for Trainee Account Executives in PR and/or advertising can range from £12,000 - £16,000 and can rise quickly with experience. After three years they average at £22,000 - £30,000, often with attractive benefits packages including a car.
Selling & Sales Management
Financial packages for Sales Managers are often structured around a basic rate of pay which is then topped up with a performance related bonus scheme. This means that the incentive to succeed is very high, and the rewards can be too.
The ICS-LCCIEB courses are the most flexible and cost-effective way of gaining the wide range of expertise you need to get the marketing mix working for you. |
| Qualification: |
LCCIEB Diploma |
| Hours of Study: |
90 |
| External Exam Information: |
Examinations are held in April and Nov/ Dec with the respective deadlines being 15 February and 15 August. Students aiming for April exams must enrol by the previous November; students aiming for the Nov/ Dec exams must enrol by the previous July. There are exam centres throughout the UK and in most countries overseas. We aim to to find a centre as close to the student as possible. |
| Additional Exam Fees: |
£23 |
| Recommended Reading: |
The Fundamentals and Practice of Marketing by J Wilmshurst, Butterworth Heinemann is essential (c £16) How to Pass LCCIEB Marketing Third Level is also recommended. Further reading references are provided during the course. |
| Student Profile: |
NB. COURSE TITLE CHANGING TO LCCI IQ PLEASE ADVISE STUDENTS THAT THIS WILL BE TITLE OF QUALIFICATION> THERE IS NO OTHER CHANGE TO THE COURSE OR EXAM |
