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| Resourses: |
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| Product: |
CIM Introductory Certificate in Marketing |
| UK Price: |
£479 |
| Eire Price: |
£504 |
| Summary: |
An introductory course designed to cover the basic principles of marketing: research, communication and basic key skills. This course is valid for one year only. |
| Description: |
This is an introductory course designed to cover the basic principles of marketing: research, communication and basic key skills.At ICS we know that successful careers are built by marrying new skills and knowledge to concrete experience. All of our courses are designed to enhance your career, not put it on hold. So we won’t restrict you to rigid term times and keep you locked in a classroom, when you’d rather be in the boardroom.
Another important advantage is that our courses follow a modular structure specifically designed to dovetail with your own career development. By breaking the material down into logical sections, the tutors have ensured that you will be in a position to apply your new skills as you learn, so that you – and your employer - can start feeling a positive impact on your career from the outset of the course. |
| Key Benefits: |
Some key advantages of the ICS-CIM Programme include:
· Complete flexibility when you do the course – we don’t lock you into inflexible term times
· Work at a pace that suits you best
· Modular approach designed to help you implement skills as you acquire them
· All materials prepared by experts in the field and fully approved by CIM
· Flexible access to your tutors who support you every step of the way |
| Topics: |
When you have successfully completed this course, you will have professional knowledge of the following key topics:
ICS – CIM Foundation in Marketing
· Marketing and the Changing Environment· The Tools of Marketing· The Influence of IT
This course is equivalent to NVQ Level 2 and is an ideal basis for learning the key skills required by a marketing professional. Once you have completed this course, you may choose to move on to the next level towards becoming a Chartered Marketer. |
| Requirements: |
In order to qualify for the CIM Introductory Certificate in Marketing you must be over the age of 17 years |
| Careers in the Field: |
Opportunities for qualified Marketing professionals exist in most sectors of the economy. The work centres on carving out and/or reinforcing a healthy market share for all manner of consumer goods, from household names to newly launched products. This is a career path which offers considerable challenges, but with the rewards to match. Newly qualified CIM graduates frequently start out as Trainee Brand Managers or Marketing Assistants.
Starting salaries outside the London area range from £15,000 - £25,000 and can rise quickly with experience. After three years they average at £30,000, often with attractive benefits packages.
The ICS-CIM Programme is the ideal way to gain the theoretical knowledge you need to underpin and further a successful career in marketing. |
| Qualification: |
CIM Foundation in Marketing Certificate |
| Hours of Study: |
80 |
| External Exam Information: |
Exam Time - 1hour Exam Format - 30 multiple choice questions on PC Students must also complete two assignments (not under exam conditions) which contributes to the overall assessment. Students must be able to sit the exam in the UK. We can take enrols until the end of October for March exams, end of April for September exams and end of July for December exams. |
| Additional Exam Fees: |
Students must be able to sit the exam in the UK. This course includes the CIM membership and assessment fee for one year. |
| Recommended Reading: |
Students are encouraged to read widely on Marketing issues |
